Last updated March 12, 2010
Spam
Every company or business owner understands how important marketing is to the success of his or her business. As the Internet has become increasingly more popular, marketing online has become a valuable tool to every company’s marketing strategy. Using websites, newsletters, and sending Emails are all effective and successful marketing methods that promote and advance a business’ visibility in the public sector. In fact, with the potential to reach virtually millions of people, 24 hours a day, 7 days a week, on a global scale, it’s no wonder that Email and the Internet have become one of the top forms of marketing methods today.
However, though a company may be thrilled about sending targeted ads and company promotional materials through E-mail, text messaging, or even through Instant Messaging programs, every company owner must realize that it is against the law to send unsolicited emails through the Internet. When a company sends unsolicited E-mails to people, it is called Spam.
Though some companies may feel that their products or services are excellent and worth knowing about, according to the CAN-SPAM Act of 2003, it is a Federal offense and can be prosecuted in a court of law. If you are a business owner and want to understand the laws regarding sending unsolicited mail, you should speak with an Intellectual Property attorney. They can help guide you in the actions that you may engage in and help make certain that your marketing strategies are legal as well as effective.
Likewise, recipients of unsolicited emails may decide to contact an Intellectual Property Attorney to see if any actions may be taken. It’s important to discuss your situation with an attorney as Spam laws vary from state to state. However, there are certain laws in place that monitor whether or not people may harvest emails or mask the identity of the person sending the Spam. Spam is a serious problem that affects marketers as well as the public. If you have any questions or concerns, you should contact an attorney.
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